During my time at TBWA\Chiat\New York, I concepted social media posts for Hilton’s social media channels.

Hilton Social Concepts

Organic Meta Copy: Just when you thought birthday cake couldn’t get any better, we made it into a waffle. Come enjoy new limited-time birthday cake waffles at Hampton.

Organic Meta Copy: A step-by-step guide on how to enjoy our new limited-time waffle flavor. It's a piece of cake — birthday cake, that is.