I also wrote headlines/body copy for print ads & ideated on social media posts for Nissan United during my time at TBWA\Chiat\Day New York.
Additionally, I’ve included some spec radio scripts I’ve written for fun.
Nissan Print/Social/radio
‘Planet Nissan’ Spec Scripts
When ideating radio scripts for a sales event, I thought it’d be cool if we wrote in the style of a nature documentary narrated by Sir David Attenborough.
There are so many parallels you can make between the car world and the animal kingdom, so I decided to explore how I could make this idea come to life with some ‘wild’ spec scripts for a Nissan Sales Event.
PLANET NISSAN: Nissan Murano (:60)
(all VO to be read in the style of Sir David Attenborough)
SFX: car engine and ambient nature sounds
VO: Behold! The Nissan Now Sales Event, where buyers scan the lot, ready to pounce on the best deals at a moment’s notice.
VO: A mother is on high alert, searching for a Murano after the birth of her youngest last winter.
MOM: Ventilated AND massaging seats?
VO: While she does, the male attempts to establish dominance.
DAD: There’s no way this has 2 displays.
SALESPERSON: It’s standard on the all-new Murano.
VO: He is unsuccessful.
ANNCR: Buying a car can be a wild adventure. For the #1 shopping experience according to J.D. Power, get to Nissan Now.
PLANET NISSAN: Nissan KICKS (:60)
(all VO to be read in the style of Sir David Attenborough)
SFX: car engine and ambient nature sounds
VO: In the heart of the Nissan Now Sales Event, one of nature’s most elusive creatures sulks onto the lot — an adolescent youth retreats from its pack with earbuds firmly in place until it stumbles on a new KICKS.
ANGSTY TEEN: Is that a Bose Personal Sound system?
SALESPERSON: Sure is.
SFX: Car door shuts
VO: The youth cautiously removes its earbuds and switches on the system.
SFX: heavy metal drumming plays
ANGSTY TEEN: Whoa.
VO: The youth is impressed.
ANNCR: Buying a car can be a wild adventure. For the #1 shopping experience according to J.D. Power, get to Nissan Now.
PLANET NISSAN: Nissan Rogue (:60)
(all VO to be read in the style of Sir David Attenborough)
SFX: car engine and ambient nature sounds
VO: Welcome back to the Nissan Now Sales Event. It's springtime and as the ground begins to thaw, families circle the lot, ready to pounce on the best deals at a moment’s notice. One family sizes up the best-selling Nissan Rogue.
WOMAN: The trunk’s got enough room for our second cooler!
VO: However, others quickly start to take notice.
MAN: Check out this Rogue, hun!
VO: The tension is palpable.
WOMAN: We actually just bought it.
VO: …Nevermind.
ANNCR: Buying a car can be a wild adventure. For the #1 shopping experience according to J.D. Power, get to Nissan Now.