People have been conditioned to believe that it’s acceptable to exploit animals, which is why PETA partnered with select brands to inform consumers about the cruelty that different animals undergo with a series of rebranded logos.
Art Director: Matthew Powers
PETA wrote about us on their website!
https://www.peta.org/students/students-create-cruelty-rebranded-campaign/
Cruelty Rebranded
PLEASE NOTE: THIS PROJECT HAS NOT BEEN APPROVED OR COMMISSIONED BY A CLIENT.