T-Mobile 5G Home Internet

At Dentsu Creative, I worked primarily on T-Mobile’s 5G Home Internet and wrote copy for their ongoing “Your Most Stable Relationship” campaign. My work explored different facets of modern relationships, written to match the fun, cheeky tone of the brand.

Distractible Podcast Scripts

Podcast Background

Hosts Mark, Wade, and Bob joke and banter with each other as they share quirky stories from everyday life — no set topic, just random spontaneity.

Podcast + Campaign Way In

These scripts play into T-Mobile’s “Your Most Stable Relationship” campaign with a playful twist — it may sound like they’re talking about their friendship but it’s really T-Mobile 5G Home Internet.

Distractible: Host-read, Pre/Mid-Roll (:60)

HOST: I’m sure the guys will agree with me when I say that nowadays, everything in your house is getting smarter.

Smart speakers, smart mirrors, smart toasters— the list goes on.

Luckily, T-Mobile 5G Home Internet makes it easy to keep all your devices connected.

With their quick, one-cord setup, you can hop online in literally 15 minutes or less.

They’ve also got their fast speeds, a price that works for any budget, and a 5-year price guarantee.

So if you’re looking for internet that keeps up with you, connect to T-Mobile Home Internet for their fast 5G speeds, easy 15-minute setup, and 5-year price guarantee.

Visit t-mobile.com/homeinternet to check availability.

Distractible: Baked-In Scripted Host Read - Audio and Video Mid-Roll (:60)

HOST: Mark and I have known each other since college and we connected fast.

Like T-Mobile 5G Home Internet fast.

In fact, you can literally hop online in less than 15 minutes and connect to their fast speeds at a great price no matter what your budget looks like.

On top of that. You don’t have to worry about your price changing thanks to their 5-year price guarantee.

So if you’re looking to connect faster than [Mark] and I did in college, then T-Mobile Home Internet is the way to go.

With their fast 5G speeds, quick 15-minute setup, and 5-year price guarantee, you really can’t ask for a better setup.

Visit t-mobile.com/homeinternet to check availability.

Distractible: Baked-In Presenting Sponsorship (:15)

HOST: Ok. How do you guys know when someone’s really your friend?

Honestly, I don’t know. [chuckles to himself]

But I do know that T-Mobile 5G Home Internet’s got your back with their fast speeds, easy 15-minute set-up, a price for any budget and 5-year price guarantee.

Visit t-mobile.com/homeinternet to check availability.

Armchair Expert Podcast Script

Podcast Background

Hosts Dax Shepard and Monica Padman explore the human experience through candid conversations with celebrities, experts, and unique guests.

Podcast + Campaign Way In

This script infers a popular celebrity coupling that everyone is talking about, but it’s really T-Mobile 5G Home Internet.

Armchair Expert: Multi-Host Read (:60)

MONICA: Have you heard about that one relationship that’s been blowing up on the internet?

DAX: No. But now I need to know everything.

MONICA: So apparently it started off with a quick setup and things got serious fast. Like 15 minutes fast.

DAX: Mmm. I’m not a relationship expert, but it kinda sounds like another casual hookup to me.

MONICA: I actually think it’s pretty serious. Like, they already have a 5-year plan together, and I really think it’s going to be much, much longer than that.

DAX: Wait, what? They’re moving way too fast! It literally takes me longer to figure out which tattoos I wanna get!

MONICA: Yeah, but I think it was totally worth it since they made a real connection…with their T-Mobile 5G Home Internet.

DAX: Okay now that I can get behind.

MONICA: Right? Setting up and getting online in just 15 minutes. Their fast 5G speeds. AND a 5-year price guarantee!? Count me in!

DAX: Yeah, it makes me want what they have with their home internet.

Visit t-mobile.com/homeinternet to check availability.

Animated OOH Banner

Background:

Promoting T-Mobile 5G Home Internet’s easy, 15-minute set-up.

Headline:

Wanna hookup?

Subhead: